Who: In a market crowded with brands who talk the talk, NĀELI Naturals walks the walk. Beyond having an all-natural, anti-aging skincare collection that is non-toxic, they are above all transparent. In fact, the word NĀELI itself means “the truth will be revealed.” Their clean beauty collections are free of parabens, silicone, dyes, sulfates and are vegan, cruelty-free, and impressively, Leaping Bunny Certified. They create clean and effective products that invite you to come as you are and join the journey.
Why: According to NĀELI, it is “super-smooth and gel enriched with natural berry antioxidant extracts. It gently melts away stubborn eye and face makeup while removing impurities without stripping the skin of natural oils. It purifies, hydrates, and revitalizes skin.”
With: Aloe Vera, Vitamin C & Hyaluronic Acid, 10 Berry Antioxidant Extracts.
Read the full list on Forbes.com here: